SAXX Underwear
SAXX’s story starts in 2006, when the founder asked: why can’t men’s underwear be better? After spending hours on a fishing trip in a clammy ocean suit, he wondered if there was a way to fend off the uncomfortable effects of chafing and friction down south. Enter the BallPark Pouch™ their defining piece of internal tech - the rest is history.
My role as Graphic Designer at SAXX was to develop artwork over multi-channel platforms that include; website, emails, digital ads, print, social and video. While executing my daily tasks, I was able to work closely with the Art Director in implementing major process improvements across the Brand team. I was also able to introduce new software and platforms to improve efficiencies which required working collaboratively with cross functional partners.
